Way back in February this year I was sent to cover an artist who goes by the name of Effie in a little pub in North London. Fast-forward 7 months, she’s released an incredible EP, shot a music video, and tonight is headlining her very own show at The Old Blue Last in Shoreditch. I was so excited for this show to see how Effie had progressed since I last saw her, and she did not disappoint.
Effie still performs with as much, if not even more, energy and drive than she did the first time I saw her, and the strengths of her highly praised EP ‘Could You Be’ are amplified in her live performance. A personal favourite of mine, ‘Lose’, was raw and encapsulating, while tracks like ‘Could You Be’ and her previous single ‘Pressure’ were so massive, the room felt slightly empty after she exited the stage to huge applause. Her family and friends described her as ‘a hurricane’, saying that ‘what she leaves in her wake is unbelievable’. They couldn’t be more correct, her performances are emotive and passionate, and it reflects in the audience, all of which were blown away. She’s had a long time to hone her performance skills, with her parents describing her determination to sing at every karaoke as early as 6 years old, and it really shows, Effie is extremely confident on a stage, and she’s only going to get better from here.
I got a chance to ask Effie a couple of questions at the end of her set, to find out her opinions on other girls getting to where she is, and about her creative process:
“Advice for girls that want to do what I’m doing… I would say don’t take any shit, from anyone. Not just men, but from anyone. Be true to yourself, don’t look at all the magazines and think, ‘this is what you should be’, just do you. Keep your head on your shoulders, don’t crave attention, just work at your art, get good at it and you will go far.
I don’t just have one [creative process], sometimes I can be feeling a type of way and I have to get it out, so I’ll write. Other days sessions are set up and I have to go to the sessions and then we think of a concept, write the song and it really depends. 9 times out of 10 it has to be from something that comes from within me, my personal experience or how I feel on that day, and sometimes if you get writer’s block or it doesn’t work then you just have to say ‘okay, cool I’m not going to write today’. Don’t ever force music.”
I’ve said it before and I’ll say it again, keep your eyes on Effie, she’s just going to keep rising.
Find the new EP ‘Could You Be’ on Spotify, Apple Music, Soundcloud.
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